Marketing’s Hidden Problem:

Data Integration Friction

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Marketing’s Demand for Data is Outstripping Supply

As the economy continues its volatile trajectory, marketing is under more pressure than ever to demonstrate value.

Marketers need to drive leads that convert and create campaigns with provable ROI. And every step in the process takes data.

But with a complex and dynamic data supply chain, marketing teams can struggle to get the data they need to inform campaigns and analytics.

This report, based on original research of enterprise data leaders and practitioners in marketing, lifts the lid on the hidden problem of data integration friction. In it, you’ll discover:

  • How demand for data is outstripping supply
  • How data chaos is holding marketing back
  • The true cost of data integration friction
  • A way to get data flowing easily and securely across the enterprise
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